Natio is Latin for "creation", "birth", "birthplace" and the ancient name for the Goddess of Nature. It symbolises the pure and natural, plant-based origins of Natio's range.
Natio has evolved from an Australian family business that has been manufacturing skin care and cosmetics for national and international brands over four generations during the past 75 years. In 1993, Max and Vivienne Ross launched Natio's beauty care range and the colour range followed three years later. Max retains a hands-on position within the company.
Natio's founders enjoy the rewarding experience of self-discovery through yoga and meditation and wish to share this experience through the Natio products and philosophy. The Natio range is continually developing with a very clear objective in mind – to deliver plant based, simple and gentle beauty treatments that are flexible and fit comfortably within today's diverse lifestyles.
Natio is one of the leading natural beauty brands in Australian department stores and one of the top performing skincare and make up brands in Australian pharmacies.
So, what makes Natio unique? Why is it different to other skin care and cosmetic houses?
Natio is the easily accessible, plant based beauty care range specifically designed for a contemporary lifestyle.
Why is Natio accessible?
At Natio we believe that no one should compromise when it comes to skin care and cosmetics, so we have produced a quality beauty care system that everyone can afford. We ensure that customers pay primarily for the product and not for expensive promotions and packaging.