This year, Natio is incredibly proud to celebrate its thirtieth anniversary! From humble beginnings in 1993, Natio has grown to become a much-loved and respected Australian beauty brand. As a business, Natio is sincerely grateful to its wonderful team and beautiful customers for helping the brand get there.
Propelled – always and forever, since day dot – by a firm appreciation for Mother Nature, a commitment to positivity and an unwavering adoration of its beloved Australian home, Natio was arguably the original” “A-Beauty” brand (born at a time before the term “A- Beauty” was coined, and Aussie brands weren’t yet prized or on-trend).
With a conscious (and evolving) edit of simple yet effective, plant-based self-care solutions, Natio instilled the genuine, easygoing spirit and unique natural beauty inherent to Australia into each of its skin, bath, bodycare, cosmetics and aromatics formulas to gently win the love and loyalty of customers – first on home shores and later, also abroad.
Supporting, promoting and cherishing “Natural Australian Beauty” has become both Natio’s premise and its promise. In sticking with this commitment to positive and easygoing natural beauty, Natio has grown organically and with integrity from a health food store haircare offering to – now - a leading and respected beautycare brand across pharmacy and department store channels.
“The last 30 years have been tremendously rewarding” says Mahesh Ross, Natio Managing Director.
“Natio is an Australian family business, with a heart and soul to match. Dad and I have loved working together in growing and evolving Natio to the brand and business it is today and we continue to be inspired each and every day, not only by the abundant beauty of nature and our unique island home, but also the generous support of our team, our business partners and our customers. We are both humbled and grateful for the support and loyalty of our community, and incredibly excited for the next phase of growth for Natio. We look forward to the next 30 years of celebrating natural Australian beauty”.
For more detail on Natio’s origins and history, click here.