mens skincare australia

Natio recognised as first-choice for Community Pharmacy Customers

by Allison Harvey

Now in its 30th year, Natio is going from strength to strength, recently ranking #1 in traditional and community pharmacy* for total cosmetics, total men’s skincare and total facial skincare.

This ranking is supported by IRi, a market data analysis company responsible for POS customer analytics and insights.

IRi provided validation confirming Natio was the top brand in Australia Community Pharmacy Market over the course of 12 months up until January 2023, across cosmetics, facial skincare and men’s skincare, referring to sales market data formed of Total Australia Community Pharmacy, excluding My Chemist Group and Priceline.

It has been three decades since Natio entered the pharmacy space, with the brand forging defining relationships with state-based, family-owned and operated pharmacy distributors in the late 90s.

“At Natio, we understand that nature nurtures best, and have spent three decades fine-tuning our formulas to provide our customers superior natural products backed by science. The data shared by IRi reaffirms our commitment to provide our customers only the best in natural Australian beauty,” managing director, Mahesh Ross said.

“Pharmacy really is the heartland of the Natio brand and we have continued strong, loyal relationships with these partners since entering the pharmacy retail space in 1996. It is encouraging to see this data with the knowledge that Natio is the first choice for customers in pharmacy across even some of the most remote parts of the country. Without the support of our pharmacy relationships, Natio would not be the 30 year-strong brand it is today.”


To read more about the Natio story, and our history in the pharmacy space, view the 30 Year Timeline.

* “Data sourced from IRI MarketEdge MAT to 08/01/2023 based on data definitions provided by Natio Pty Ltd.”