Mix, match & make it your own with our newest colour collection: Natural Australian Beauty
Introducing our new Natural Australian Beauty range where creating your perfect look is as easy as clicking colours into place. Our innovative clickable eyeshadow palettes bring a playful twist to beauty customisation. Think of it as "girl lego" meets "girl maths" - an affordable way to build your own bespoke palette, mixing and matching shades that speak to your unique aesthetic. Now you can play with colours and create looks that are authentically, naturally you.
We spoke to Eliza, the Product Developer for this colour collection range to find out the inspiration for the design of the products and other key considerations that was put into the range.
What sparked the Natural Australian Beauty vibe? Tell us about the aesthetic that started it all.
“This collection was influenced by the palette of Australia's natural landscapes and vibrant flora. We were inspired by shimmering golden sands, cool ocean blues, soft floral pink and deep purple nightscapes. We wanted to create a diverse range of shades, that offered both soft, wearable tones for everyday looks and bolder hues for night-time glam. Beyond capturing the colours of Australia's natural scenery, this collection was thoughtfully curated to cater to a variety of personal styles and flares.”
We’re obsessed with the clickable eyeshadows. It’s such a fun twist on traditional palettes! How did this beauty-meets-building-blocks concept come to life?
“Cosmetic colour preferences can vary so much from person to person! So, we set out to create a versatile range of shades, so everyone can find the exact colours they love. When travelling we know that carrying a full-sized eyeshadow palette just for a few favourite shades isn't always practical. That's where our clickable Single Eyeshadows come in! They're compact, customisable and perfect for on-the-go touch ups. Individual shades help to reduce consumption and avoid unnecessary waste, ensuring customers can intentionally purchase shades they’re missing from their collection.”
Speaking of sustainability, we love how the range lets people build exactly what they need with no waste, just their perfect shades. Were there other mindful choices woven into Natural Australian Beauty?
"Not only did we consider our single pan eyeshadows, but our Nail Polishes are plant based, containing over 75% natural origin ingredients. They are formulated without 10 commonly known nail polish toxins too! The range ultimately was made with customisation in mind so our beloved Natio customers can mix, match & make it their own!"
Are there any other Easter Eggs hidden in this collection customers should know about?
"Your favourite lipstick shades have inspired our lip tints! If you're a fan of Beauty, you'll love Opal. Love our best selling lip colour Chai? Our nude lip tint will be the perfect hue for you. And if you love a darker shade, our lip tint Plum is similar to our lip colour in Delight."
You can now shop our Natural Australian Beauty range online or in-store at your local pharmacy or department store.