natural beauty

Tubing Mascaras: application tips, tricks and how to use for a natural beauty look

by Christina Schroder

Mascara is a vital part of any simple makeup routine, and these days there are a myriad of mascara formulations to suit any preference. You can choose from waterproof formulas, mascaras that lift, curl, separate or lengthen. And the next-generation of mascaras are Tubing Mascaras. Tubing mascaras are ideal for achieving a natural makeup look, that’s easy to apply and lasts all day. They differ in their formula to traditional style mascaras, which need to be removed with cleansers, oil or makeup removers. Instead, tubing mascaras ‘wipe away’ with water – no smudging, flaking or mess!


How do tubing mascaras work?

Formulated with high tech polymers (to create the 'tubing' effect), these mascaras wrap lashes in no-mess, long-wearing tubes that set quickly, amplify lashes and stay in place all day. It makes them a comfortable and low-maintenance option that won’t smudge on application or budge from humidity, sweat or natural oils.

Who do tubing mascaras suit?

The short answer – anyone! They can be used on lashes of any length, are easy to apply and remove, and create a soft natural look. More specifically however, tubing mascaras are great for people who find traditional mascaras smudge or transfer due to sweat, watery eyes or oily eyelids. This also makes them great for humid environments (hello beach holidays!) or for wear during exercise. Natio’s Tubing Mascaras range includes two brush options in two shades. The formulas are cruelty free, vegan friendly and feature natural ingredients to care for lashes: Candelilla and Carnauba Waxes, as well as extracts of Elderberry, Blackcurrant, Peppermint and Cassia Bark.

How do I use tubing mascaras?

These types of mascaras are great for lengthening and thickening, rather than providing curl. So, it’s a good idea to start by curling your eyelashes first. Then choose between the two brushes and two colors available: Natio’s Precision Tubing Mascara features a slim line brush designed to locate and individually wrap each and every lash - no matter how short - in micro fine tubes of volume-building fibres for a natural look.  Best for reaching the inner corners or short, straight lashes - without any mess. Available in Black and Brown/Black.

While the Infinite Tubing Mascara features a larger, domed brush which cleanly and generously builds length and volume for a more dramatic fringe effect.

Now it’s time to apply! For separated and defined lashes, zig-zag/wiggle the wand at the base of the lashes to build volume before pulling through the lengths. For added lift, apply to the underside of lashes, rather than the top. 

Apply 2 coats while the mascara is wet - don't let it dry between coats. 

How do I remove my tubing mascara?

The easy removal of tubing mascara is one of its main benefits. Tubing mascaras don't require any makeup remover; simply saturate a cotton pad with warm water and hold it against your lashes for 30 seconds, then gently wipe mascara off lashes. No mess, no smudging, no hassles!

Not sure which Tubing Mascara to try?

Generally speaking, if you have short or straighter lashes - go for the Precision Mascara. Its small brush will help you locate and wrap each and every lash for a naturally defined look. If you want general volume and lengthening, try the Infinite Mascara. And if you experience watery eyes, oily eyelids, or sensitivity to some traditional mascaras or makeup removers, you’ll love both brushes and the non-slip tubing style of this clever mascara formulation!